The Challenge

2GoCup is a renewable startup from Ireland, aiming to reduce waste by providing a re-usable coffee cup to consumers that could be purchased, washed and refilled at participating cafes. 2GoCup wanted to produce a kickstarter video to explain the idea and benefits behind the product for an online crowd-funding campaign.

The Solution

One productions arranged and shot the kickstarter promo in partner coffee shops and around Dublin.

The Results

The video-led crowdfunding campaign was a success, and sufficient funds were raised by the new startup to allow production and growth.

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