Making makeup work for It Works!

The Challenge

 Help the client launch their new skin care product range into a crowded competitor market in a way that felt both up-scale and product-focussed.

The Solution

We split the shoot up into two days, one in which we worked with the model and the product, and another in which we shot just the product. Once we cut them together and added motion graphics, we were able to create a seamless viewing experience that highlighted both the product line and its unique selling points.

The Results

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