Reopening of Lidl Fortunestown store
The fate of the Lidl Fortunestown store during the Big Snow of 2018 was well known and well-followed on social media. The store was attacked with a digger, bringing down its roof before thieves made off with a quantity of copper. To celebrate the re-opening of the refurbished store, Lidl commissioned a video to cover the event.
The video was distributed to media channels and used on social media.