Promo video for Lidl's RARE by Lidl

The Challenge

RARE by Lidl was an exclusive pop-up restaurant experience in the heart of Dublin where guests dined in complete darkness. With Lidl’s Bord Bia Quality Assured Irish beef at the heart of each dish, each course was designed to entice the taste buds and awaken the senses through flavours that flow from dish to dish. Lidl wanted to capture the experience on video.

The Solution

One Production created a promo video that highlights the unique “Dine in the Dark” experience and showcases the incredible range of Lidl’s Irish beef.

The Results

The video has been used in a range of promotional and awareness-building exercises by the brand.

If you’d like to hear more about this project or see more of our work, please feel free to drop us a line

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