Global Brand Team
The Guinness legacy has grown exponentially from its humble origins in 1759, when Arthur Guinness, aged 34, signed a 9,000-year lease on a disused brewery at St. James’s Gate, Dublin, for an annual rent of £45. In 1886, Guinness became the first major brewery to be incorporated as a public company on the London Stock Exchange. It was the largest brewery in the world with an annual production of 1.2 million barrels.
One Productions completed the The Guinness Experience video production for the Guinness Global brand team, which comprised a mixture of archive footage and specially-shot material, aimed at Guinness (Diageo) group marketers worldwide to maintain consistency in the global portrayal of the Guinness Brand.
This Guinness promotional video production was circulated internally.