So how exactly do you pour the perfect pint of Guinness? Sit back and take 1 minute 59 secs to find out.

The Challenge

“The Perfect Pour” stands at one minute 59 seconds in length, exactly the time it should take for a perfect pour. One Productions developed a Guinness pouring video production demonstrating how to pour the perfect pint, a process which was developed from the concept stage through storyboards, shooting, editing and colour grading.

The Solution

The video production takes the form of a musical homage to the pouring of a perfect pint, shot on lush super 16mm film, has been used on TV, Advertising, POS and various other usages worldwide. The photographed surge has even been turned into a lenticular reception desk at Diageo’s headquarters in London .

The Results

The video production takes the form of a musical homage to the pouring of a perfect pint, shot on lush super 16mm film, which has since been introduced by Guinness as a point-of-sale video. The accompanying music, the Blue Danube, is currently available in the Guinness smart library for worldwide use in perpetuity.

If you’d like to hear more about this project or see more of our work, please feel free to drop us a line

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