Event Video showing Centra Charity Walk in Baltinglass.

The Challenge

PR Agency FleishmanHillard organised Centra’s charity walks around the country in aid of Action Breast Cancer, and wanted to produce a inspirational, upbeat video of the events on the day for use on social media.

The Solution

Rob Heffernan was taking part in the walk in Baltinglass, and One Productions shot all the activity over the course of the day, putting it together with interviews from Rob for a heart-warming round up of the day’s events.

The Results

The video was shared on social media directly after the event, and allowed thousands around the country to see or relive the experiences of the charity walk – raising the profile of both Action Breast Cancer and Centra.

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