Aer Lingus - April Fool's Viral Video. Video Marketing on launch.
Aer Lingus had an ambitious idea to help promote the Aer Lingus International Hurling Festival. They wanted to create a viral April Fool’s video to not only promote the event, but to entertain their customers and create brand awareness.
After an intense round of promotion and distribution leading up to April Fool’s day, the clip was picked up by Buzzfeed and rated in the top 10 April Fool’s virals. The clip received 70,000 views in one day.