How Video Content Can Help Increase Conversions
If you’re looking to boost conversions, (and who isn’t!), whether that’s more leads, more sales, …
It’s the eighth week in our blog series ‘Use YouTube to your advantage: A Marketing Manual’ and this post covers everything you need to know about designing and uploading thumbnails for your YouTube videos.
You may ask, “why should your brand create custom thumbnails?†Well, one reason is that they act as mini marketing posters for your content and what’s more, they attract viewers to your videos and encourage them to watch.
Most content creators use screenshots from their videos which are preselected by YouTube during the uploading stage. But those who create their own thumbnails set themselves and their content apart!
With a high-quality thumbnail image, content creators show their brand personality before users even watch the videos. This not only attracts audiences and increases viewership, but it also establishes the quality and authority of your brand, thus improving customer loyalty and driving sales. And if all these benefits aren’t enough, the use of custom thumbnails is also proven to boost the search engine rankings of your videos.
Follow One’s board Creating Great YouTube Thumbnails on Pinterest.
A clear and engaging custom thumbnail that sets your content apart from the rest can thus be imperative when it comes to improving your YouTube marketing strategy.
Make sure to check out next week’s post which is a guide to maximising your brand’s presence among search results, suggested videos and YouTube ads!
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