The Cam Behind Lidl's Trolleycam

The Challenge

Create a behind-the-scenes video using interviews and footage from the campaign launch to tell the story behind the creation of Lidl’s “Trolleycam” ad campaign.

The Solution

We spent a lot of time finding the right people to interview – those who had been instrumental in facilitating different parts of the shoot – and then having them talk us through the parts of their job that had the biggest impact on them. Overall, we knew it was important for the video to be both informative and feel-good, so we also made sure to get great reaction shots from the customers who had featured in the campaign as they watched the ads for the first time.

The Results

If you’d like to hear more about this project or see more of our work, please feel free to drop us a line

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