Making cosmetics work for It Works!
The cosmetics and wellness brand, It Works! was launching a new skincare line and wanted glossy product shots that would show off the “brightening” concept that was a key selling point of their product.
After a day shooting in the studio with a model and the product, we went into post-production with a clear list of the editing and color effects we wanted to add at various points in order to keep the pace high and speak to the various USPs of the product. What our editors came up with was a unique use of timing, color, and cutting that drives the point home while letting the product and the model hold the limelight.