Global Brand Team

The Challenge

The Guinness legacy has grown exponentially from its humble origins in 1759, when Arthur Guinness, aged 34, signed a 9,000-year lease on a disused brewery at St. James’s Gate, Dublin, for an annual rent of £45. In 1886, Guinness became the first major brewery to be incorporated as a public company on the London Stock Exchange. It was the largest brewery in the world with an annual production of 1.2 million barrels.

The Solution

One Productions completed the The Guinness Experience video production for the Guinness Global brand team, which comprised a mixture of archive footage and specially-shot material, aimed at Guinness (Diageo) group marketers worldwide to maintain consistency in the global portrayal of the Guinness Brand.

The Results

This Guinness promotional video production was circulated internally.

If you’d like to hear more about this project or see more of our work, please feel free to drop us a line

View similar jobs

Browse our work