Instore loop for retail POP for sale of pre-owned electronic devices

The Challenge

Fonua, who collect and refurbish pre-owned mobile devices, predominantly phones, and resell them with refurbish guarantee, needed a slick loop explaining the service and benefits for use in-store at retail points of purchase to drive consumer awareness and adoption.

The Solution

One productions design and produced an engaging animated presentation, incorporating some live-action video – laying out the benefits of the products and services.

The Results

The loop has been used at retail points of purchase with overwhelming success. The ease of communication of the details and benefits of the product and service has proved hugely beneficial to the company.

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