SuperValu Recipes & Video Production Series.
When One Productions was asked to shoot a video production showcasing SuperValu recipes, we rose to the challenge. As celebrity chef Clodagh McKenna was already the face of Supervalu in their above-the-line Ads and marketing campaign, the idea was to incorporate her into the recipe video series.
The videos were shot in intensive one and two-day shoots, and released over the following months on the SuperValu site. The recipe clips proved very popular with SuperValu’s demographic and generated web traffic at a much higher level than was projected or anticipated. A further three shoots were commissioned over the course of the next three years, following this extremely popular format.
Clodagh McKenna currently writes a monthly column for the Gloss Magazine which comes free with The Irish Times. In addition to her regular column, Clodagh has also written for The Sunday Tribune, Aer Lingus Magazine, Delicious Magazine, Image Interiors, and RED Magazine. She has appeared as a cook and promoter of local produce on RTE’s Out of The Blue, Rick Stein’s Food Heroes on BBC2, TV3’s Ireland AM and The Late Late Show.