Road Safety Authority
The aim of the Road Safety Authority is to save lives and prevent injuries by reducing the number and severity of collisions on the road. Providing a safe environment for all road users and promoting the efficient use of our road network are their twin aims.
One Productions, through PR company Carr Communications, developed a series of road safety videos for internet download that take the viewer through the various myths surrounding drink driving – with particular reference to the plans to reduce the blood alcohol limit. For maximum effect, each piece is aimed at a different demographic. The video was shot against a green-screen and the graphics inserted afterwards.
One Productions completed work on a highly effective ad campaign for the Road Saftety Authority using green screen compositing, on-screen text animation, and live actors.