Retail adverts for racing clothing line
PC Racewear were releasing a new range of horse-racing themed clothing, with a refreshed website to go with it – and wanted to complement this with video pieces on each individual item, highlighting its features and benefits.
One Productions organised and shot the videos, shooting the videos at our own city-centre studio located at our offices on Clare Street. We worked with the models provided by PC Racewear, and performed auditions and tryouts for models in advance of the shoot so the client could decide on the best performance and look fit. Motion graphic text and images were used extensively to call out the features and benefits of the clothing.
One pushed live, the videos have proved very popular with the target audience and website viewership, leading to an increase in hits and sales for the clothing line.