"Teddy Bear's Picnic"
Lucozade were looking to expand upon their “Teddy Bear’s Picnic” above-the-line campaign by moving it into more local regions. One Productions were hired to flesh out the idea and put a distinctive Irish voice to the campaign.
Several short humorous clips were made for Lucozade, burrowing a lot of the design elements from their advertisements. Actors wore the same bear costumes featured in the campaign and were filmed in several locations around Dublin. The series dealt primarily with one bear and his struggles with dealing with his newfound fame after the Lucozade advertisements had made him world famous.