Promo video for Lidl's RARE by Lidl
RARE by Lidl was an exclusive pop-up restaurant experience in the heart of Dublin where guests dined in complete darkness. With Lidl’s Bord Bia Quality Assured Irish beef at the heart of each dish, each course was designed to entice the taste buds and awaken the senses through flavours that flow from dish to dish. Lidl wanted to capture the experience on video.
The video has been used in a range of promotional and awareness-building exercises by the brand.