Promotional Video, Presentation & DVD
One Productions was commissioned by JCDecaux to make a 2 minute presentation video to showcase the new Metropole and Metropanel units introduced to the Dublin cityscape in Autumn 2008.
At the time of production, the Metropanel units (the bus-shelter sized units) were not in location at all, and only the poles of the metropole units were in the ground. One planned, storyboarded and carefully shot the unit locations, and then rendered up in 3D models of the units to be dropped into the live footage at each location featured. Actors were used to be looking at the (not yet existing) units to further enhance the reality of the presentation.
The video was presented inside a DVD which also contained location maps an pricing details.
The presentation was used exclusively by JCDecaux in introducing the new units to Ireland’s advertising agencies, and the impact of the presentation and offering was so strong that all units were booked out by Christmas.