Give Up Smoking Campaign
One Productions spearheaded the HSE’s ‘Give Up Smoking” campaign – acting through ad agency Ogilvy – calling on all our web design, video production and content creation skills in service of their website.
We completed all photography, video production, editing and post-production work for the marketing campaign, supported with above-the-line ads, flash banners, media-rich banners and streaming video clips. We also organised the shoot to capture both still photographs and videos of the selected child actors, while preparing flash banners in multiple formats.
QUIT is a HSE health education campaign aimed at encouraging smokers to quit, hoping to reduce the numbers of smokers in Ireland and the level of illness and deaths caused by tobacco use. The campaign is based on the fact that one in every two smokers will die of a tobacco-related disease.