Getting GoCar Going
When Europcar approached us with the script to launch their new GoCar service, we knew it was a strong concept but we also knew we had to deliver an animation for a new product on a tight deadline.
Working closely with their marketing team, we identified the key USPs that would inform the imagery we used. Because of the compressed production schedule, we kept an open line of communication with the team so we could show them what we were doing as we went and they were able to offer almost-real-time feedback to help keep us from being delayed.
If you’d like to hear more about this project or see more of our work, please feel free to drop us a line