Dynamic Currency Conversion with Fexco

The Challenge

Create a short animation detailing the unique selling points of a ubiquitous but somewhat abstract product: dynamic currency conversion in ATM machines.

The Solution

Working with a script provided by the client we edited the text first for clarity and punchiness, then designed real-world scenarios with customer archetypes in that would be instantly familiar to potential customers of the product. Most importantly, we showed how clear and easy the product interface is using actual numbers that would be displayed on atm screens during transactions.

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