Snakes on a Plane viral video
Airline booking software company Datalex wanted to celebrate St. Patrick’s day with a viral video that would also reference their services.
One Productions came up with the concept of “Snakes on a plane” – referring to the last 2 snakes leaving Ireland, driven out by St. Patrick. The comparison between them is one snake who had booked his ticket through a Datalex-enabled service with all the benefits, and one snake who hasn’t with all the drawbacks.
The viral received fantastic feedback, views and traction with Datalex clients and prospects – achieving the goal of entertaining and engaging its target audience.