Centra wanted to commission a series of square-format recipe videos to support the ongoing LiveWell campaign.
One Productions arranged location and logistics for the shoot, capturing c. 10 recipes over the course of one day shoot. Square format videos were produced for social media with motion graphics for ingredients.
The videos were a massive hit, garnering c. half a million views for the retail brand.
If you’d like to hear more about this project or see more of our work, please feel free to drop us a line