Marking a milestone for AXA

The Challenge

Cover the opening of Axa’s new building without any interviews, pulling all the relevant dialogue from speeches given at the opening ceremony.

The Solution

By carefully scheduling our cameraman on the day, we were able to gather a variety of b-roll as well as the best parts of the speeches to layer in over the top of the rest of the footage. What was really important was capturing the spirit of hope and change that was in the air at the actual event, so music selection, as well as the pacing of the editing, were both key.

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