YouTube MarketingSince its launch in 2005, YouTube has proven to be one of the most powerful social media sites on the internet. While it may be known for its enormous personal userbase, YouTube is also a vital tool in optimizing business performance. YouTube marketing is one of the best ways to get your name and brand seen by a vast audience. A YouTube channel not only drives web traffic to your business, it also allows you to personally engage your consumers while showcasing your company as a unique, essential brand.

Drive a Larger Audience

YouTube marketing presents a unique opportunity to drive a massive global audience toward your business. As the second most popular search engine (after Google), YouTube sees over one billion unique visitors each month. As more and more people turn to the internet for their video content, YouTube has stood strong as the unparalleled leader of online video hosting. In fact, nearly three-quarters of the global population report watching video content on the internet.  Creating and maintaining a YouTube channel for your business is a significant way to increase its visibility, drive traffic toward your company and  finally bring customers to your doors.

Engage Consumers With YouTube Marketing

YouTube marketing is a fantastic way to engage with your consumers on a personal basis. As YouTube hosts a thriving discussion community, maintaining a channel gives your current and potential customers the opportunity to comment, ask questions, and interact with your company. You benefit from real feedback and discussion buzz; they benefit from a company that is intimately attuned to its consumer’s needs. This dialogue is important. And in fact, the companies that are finding the time for this type of marketing are realizing the benefits of such interactivity. By providing real, sophisticated content that connects to their audience, a company can really keep up with what their market is looking for. Plus, these channels are a  great place to direct customers to your website as well!

Showcase Original Content

A YouTube channel gives your company the chance to display itself in a way that text-only content simply cannot. But you don’t have to be limited to a corporate promo. Try to reach a little further and see if you may need some content that isn’t all out commercial. Many companies have found success by posting a series of comedic clips, where the business advertisement isn’t the main objective. Don’t be shy. Consumers have been known to react positively to humanized businesses.

Whether your videos are instructional “how-to’s”, informational interviews, or even comedic shorts, YouTube marketing gives potential consumers the chance to see the more personal, creative side of your business. Putting a real face to your brand will make it stand out amongst other companies, and showcasing your business as one that can be trusted.

 

References

//www.youtube.com/yt/press/statistics.html

//www.nielsen.com/us/en/reports/2012/global-online-consumers-and-multi-screen-media-today-and-tomorr.html

 

 

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