The Challenge

Slendertone wished to promote and raise awareness of its new Evolve Abs toning belt, which represented a change in design and use from previous models.

The Solution

One Productions worked on concept and planning with the brand, casting the right model and securing the right location after a wide search at the Earlsfort Terrace Conrad. Full functionality and use of the device was covered in a 2.5 minute cut and delivered for promotion.

The Results

The clip has been used across all territories, and localised into 4 languages to market and promote the device, providing new purchasers, plus undecided buyers, everything they need to know about the belt.

If you’d like to hear more about this project or see more of our work, please feel free to drop us a line

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