Penneys - Liffey Valley opening and launch blogger video

The Challenge

To mark the opening of the first additional Irish store for the Primark brand in 10 years in the new flagship location at Liffey Valley, Primark wished to make a “keys to the store” social media video featuring vlogger Lauren Arthurs.

The Solution

One Productions shot the store walkthrough video in the early morning the day before the opening, and delivered the final video later the same day in time for sharing on the day of the high-profile launch.

The Results

The video was shared the morning of the launch and garnered 220,000 views, 3000 likes, and 1000 comments within a week. There’s engagement…

If you’d like to hear more about this project or see more of our work, please feel free to drop us a line

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