Penneys - Liffey Valley opening and launch blogger video
To mark the opening of the first additional Irish store for the Primark brand in 10 years in the new flagship location at Liffey Valley, Primark wished to make a “keys to the store” social media video featuring vlogger Lauren Arthurs.
The video was shared the morning of the launch and garnered 220,000 views, 3000 likes, and 1000 comments within a week. There’s engagement…
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