The Challenge

EI Coatings is a paint and abrasives company without a storefront. Because of their lack of a customer-facing space, we had to find interesting ways to showcase their product and USPs that were both visually interesting and product-forward.

The Solution

Through a series of interviews with the client, we defined a series of different scenarios in which on-screen talent could interact with the product in interesting and creative ways, including paint mixing, spraying, painting, and color-testing.

The Results

If you’d like to hear more about this project or see more of our work, please feel free to drop us a line

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