Banking & Payments Federation Ireland (BPFI) is the voice of banking and payments in Ireland. Representing over 125 domestic and international member institutions, BPFI mobilises the sector’s collective resources and insights to deliver value and benefit to members, enabling them to build competitive sustainable businesses which support customers, the economy and society. BPFI wished to make a TV ad to raise awareness about the changes to credit card payments online in the wake of new EU regulations coming into force. This ad was to be made to the benefit of its members.
The TV ad was shown to raise awareness of the new online payments regulations, which are the new regulations involving 2-factor ID and mobile phone verifications. As well as being used as a TV ad, the video was repurposed and an online and social ad and post – and also rebranded for members of BPFI to use in their own communications on the new regulations.