When to Use Animation in Business Videos – And When Not To
Animation is a powerful storytelling tool in video production. It’s especially effective when creating business …
TEN
Ten seconds. That’s how long it takes 80% of online video consumers to stop watching, according to the New York Times. 44% stop watching after 60 seconds. The lesson: hook them fast, or you’ll lose them.
NINE
Nine out of ten internet users age 18-29 use video sharing sites. That’s right: 90% of the most coveted demographic consumes video online.
EIGHT
Eight new people come onto the internet every second. That’s eight new people who you can potentially reach through video.
SEVEN
Seven days a week. Your video works around the clock, and your audience is on a 365/24/7 schedule.
SIX
Six out of ten internet users report watching video previous to reading the text on the same webpage, according to a 2010 Forbes survey.
FIVE
Five Vines are shared every second on Twitter. Check out our blog post on how Vine might change online video as we know it.
FOUR
Four minutes: the average length of an online video. See our infographic (//www.oneproductions.com/video-length-infographic/) on average video lengths for more specific statistics on the lengths of different types of video.
THREE
Three parts to any video, no matter how long, short, creative, or corporate: beginning, middle, and end. Video tells a story, and it is up to you to lead your audience through that story.
TWO
Two major online video platforms: YouTube and Vimeo. In our last post we discussed the pros and cons of each.
ONE
One idea. That’s all you need for a successful, potent video. Whether it’s 10 seconds or 10 minutes, a strong, directional idea will carry your video.
//www.nytimes.com/2010/10/11/business/11drill.html?_r=3&scp=1&sq=online%20video&st=cse&
//thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
//therealtimereport.com/2013/05/15/5-vines-are-shared-every-second-on-twitter/