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TEN

Ten seconds. That’s how long it takes 80% of online video consumers to stop watching, according to the New York Times. 44% stop watching after 60 seconds. The lesson: hook them fast, or you’ll lose them.

NINE

Nine out of ten internet users age 18-29 use video sharing sites. That’s right: 90% of the most coveted demographic consumes video online.

EIGHT

Eight new people come onto the internet every second. That’s eight new people who you can potentially reach through video.

SEVEN

Seven days a week. Your video works around the clock, and your audience is on a 365/24/7 schedule.

SIX

Six out of ten internet users report watching video previous to reading the text on the same webpage, according to a 2010 Forbes survey.

FIVE

Five Vines are shared every second on Twitter. Check out our blog post on how Vine might change online video as we know it.

FOUR

Four minutes: the average length of an online video. See our infographic (//www.oneproductions.com/video-length-infographic/) on average video lengths for more specific statistics on the lengths of different types of video.

THREE

Three parts to any video, no matter how long, short, creative, or corporate: beginning, middle, and end. Video tells a story, and it is up to you to lead your audience through that story.

TWO

Two major online video platforms: YouTube and Vimeo. In our last post we discussed the pros and cons of each.

ONE

One idea. That’s all you need for a successful, potent video. Whether it’s 10 seconds or 10 minutes, a strong, directional idea will carry your video.

 

//www.nytimes.com/2010/10/11/business/11drill.html?_r=3&scp=1&sq=online%20video&st=cse&

//thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/

//therealtimereport.com/2013/05/15/5-vines-are-shared-every-second-on-twitter/

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