Live Event Streaming: A Rising Trend

Live event streaming is a process by which you can broadcast your event online or offline to a larger audience. Unlike normal video productions, this content is delivered straight to your viewers on the web, or onto a screen at the venue itself. These days, more and more organisations are starting to avail of this rising trend. No longer does your guest list have to be restricted to people in your area. Now it is possible to invite clients and colleagues from all corners of the globe to take part in your proceeding. So the question is: Do you think that live event video streaming is something that you can use? Well, let’s check it out.

Suitable for Conferences and Conventions

One of the original concepts for live event streaming was for business conferences and presentations. Large corporate conventions would transmit their work and message to investors, clients and other companies. This would help spread the word of any new deals, products and news that a company was looking to broadcast. On the smaller scale, some organizations would even stream presentations to their other  branches. These presentations could include training seminars or board meetings. Either way, these companies found that live streaming was a more accessible and affordable way of relaying their messages.  And soon enough, people started to find more innovative uses for streaming their live events.

Connect with a Larger Fan Base

Musicians and bands quickly took this trend and started to broadcast their acts over their websites and social media pages to fans across the world. They found that they were able to increase their reach and recognition by catering to a larger audience with more organised performances. This was a radical change from having to tour from one place to another to reach followers and potential fans. Also, by leaving a call to action in the form of a “Buy Our Album,” next to the feed, some bands are really seeing the benefit of this emerging trend.

The Rise in Niche Live Event Streaming

Live event streaming isn’t just limited to musicians and bands. Over the past few years numerous other industries and niches have started an online feed to their fans and colleagues abroad. These days, book talks, ballet & the opera are now being broadcast in cinemas. In fact, cinema managers have even stated that these events are some of the most consistently lucrative for them in the long run. Organizations are finding success by catering to their targeted niche groups abroad as well as locally.

Events are no longer confined to the audience in the room. We now have the capabilities to relay anything we want to as many people as we want. It may not be suitable for every occasion. But it is definitely worth keeping in mind when you’re putting together your next event.