“B2B does not mean boring marketing.”
– Beth Comstock, Businesswoman & Author

B2B Video Marketing in Numbers

  • 70% of B2B buyers watch videos along their path to purchase. (Source: Google)
  • 75% of executives watch work-related videos on business-related websites weekly and 52% watch work-related videos on YouTube weekly. (Source: Forbes)
  • 91% of businesses use video as a marketing tool. (Source: Hubspot)
  • 92% of video marketers reported that video gives them a positive ROI. (Source: Hubspot)
  • 96% of marketers agree that videos have helped increase user understanding of their product or service. (Source: Hubspot)
  • 62% of B2B marketers rate video as the most important content format. (Source: LinkedIn)

What Business Goals Does B2B Video Marketing Support?

  • In terms of the metrics, the number of video views remains the most popular at 63%. (Source:Hubspot)This is followed by:
    • Audience engagement (61%)
    • Leads/click throughs (56%)
    • Brand awareness (43%)
    • Customer retention (42%)
    • Bottom line sales (26%)

What Are the Benefits of B2B Video Marketing?

“Great content is the best sales tool in the world.”
– Marcus Sheridan, The Sales Lion

  • People would rather watch the Internet than read it. In fact, 59% of B2B decision-makers say they prefer video over text content.
  • Video has also been shown to boost website engagement by increasing page visits and average website visit durations.
  • One study found that marketing emails with “video” in the subject line can experience improved click-through rates of up to 300%.
  • Including the word ‘video’ in a blog, the title can also boost click-through rates.
  • Adding video to a web page can significantly increase its search engine ranking and well-optimized YouTube videos can rank at the top of Google search results.

B2B video marketing

The 5 Stages of A B2B Video Marketing Campaign

1. Planning

During this stage, you will need to gather information and make decisions on a number of factors:

  • Goals
  • Budget
  • Timeframe
  • Target Audience
  • Resources
  • Constraints

  2. Content & Design

  • During this stage, you will have to write the script and decide on the CTA and design for the video.
  • If you are struggling to come up with an original idea, why not repurpose an older piece of content such as a blog post or podcast.

3. Production

  • In this stage, you will either create the video yourself or you can outsource production to professionals.
  • Once you have created the video, you will need to decide where you will host the content. Some popular video hosting platforms include YouTube and Vimeo.
  • If you intend to share the video on various channels, be sure you have several versions to suit each channel’s unique specifications.

 4. Promotion 

  • Once the video is completed, you will need to promote it to your desired target audience through your assorted media channels.

5. Measurement & Analysis

    • Analyze the metrics and see if they indicate particular areas of improvement and apply these learnings to your next campaign.
        • The metrics you measure will depend on the goals that you set out at the start of the campaign:

       

      Goal
      Metrics
      Awareness
      View count, watch time
      Engagement
      Likes, comments, shares
      Lead generation
      Subscribers, free trials, form fill-ups
      Sales
      Conversions
  • Next steps!

    With this info, why not organise a shoot with us and speak directly to your audience, and if you don’t have an audience, use video content to create one! Here’s your next steps below:

     

Related Articles

Knowledge

Mastering Live Streaming: How To Get More Watchtime & Views

B2B marketing strategies are increasingly gravitating towards social media, particularly Instagram. Our newest eBook, “Insta-Impact: How To Use Instagram Video for B2B Marketing,” is a meticulously crafted resource dedicated to aiding businesses in realizing the full potential of Instagram videos for their marketing endeavours.

Knowledge

Interactive Video Experiences: Engaging Your Audience

B2B marketing strategies are increasingly gravitating towards social media, particularly Instagram. Our newest eBook, “Insta-Impact: How To Use Instagram Video for B2B Marketing,” is a meticulously crafted resource dedicated to aiding businesses in realizing the full potential of Instagram videos for their marketing endeavours.

Knowledge

Maximise Your B2B Marketing with Instagram Video: eBook

B2B marketing strategies are increasingly gravitating towards social media, particularly Instagram. Our newest eBook, “Insta-Impact: How To Use Instagram Video for B2B Marketing,” is a meticulously crafted resource dedicated to aiding businesses in realizing the full potential of Instagram videos for their marketing endeavours.

Comments are closed.