The Hidden Power of Internal Communications Videos

When businesses think of video content, their minds often jump to ads, brand films, or social media. However, one of the most underrated — and high-impact — uses of video lies behind the scenes: internal communications.

In fact, from onboarding and training to CEO updates and company culture content, internal communications videos are transforming how organisations connect with their teams. When executed effectively, these videos go far beyond simple information-sharing. They foster engagement, alignment, and a stronger sense of belonging within the company.

Moreover, when done strategically, they can offer exceptional return on investment — especially when content is repurposed across multiple platforms and formats. This means a single well-produced video can serve multiple functions, from educating new hires to reinforcing company values and boosting morale.

At One Productions, we help companies unlock the hidden power of internal video by creating versatile, professional content that not only informs and motivates staff, but can also be adapted to drive broader value. By working closely with our clients, we ensure each piece of content aligns with internal goals while contributing to the organisation’s overall brand strategy.

Why Internal Comms Videos Matter More Than Ever

The way we work has changed. Hybrid teams, remote offices, digital-first processes — all of these require a stronger focus on internal communication. Despite this shift, many businesses still rely on long emails, dry presentations, or outdated manuals to get their messages across.

This is where video comes in. Video is more engaging, more memorable, and more human. Unlike traditional formats, it captures attention and communicates emotion — helping employees feel more connected and informed.

Whether you’re onboarding a new employee, rolling out a new policy, or celebrating a company milestone, video delivers your message with clarity and impact. In each of these scenarios, it saves time, reduces confusion, and builds a stronger sense of connection — no matter where your team is based.

In short, as the workplace evolves, so too should the tools we use to communicate. Video offers a modern, effective solution that meets today’s internal communication needs head-on.

Key Benefits of Internal Communications Videos

1. Improved Engagement and Retention

People retain up to 95% of a message when they watch it in a video, compared to just 10% when reading it in text. This means that by using internal videos, your message is not only received — it’s remembered. As a result, important updates and initiatives are more likely to stick with your team.

2. Consistency Across Teams

Another major benefit is consistency. With video, you ensure every employee receives the same information, presented the same way. This uniform delivery is especially valuable for onboarding, training, and policy updates, where accuracy and clarity are crucial. It helps eliminate misunderstandings and promotes alignment across departments.

3. Time and Cost Efficiency

In addition to improving communication quality, video also saves valuable time and resources. Instead of repeating the same presentation or training session multiple times, a single video can be shared across teams, departments, and locations. Over time, this translates into substantial cost savings and increased productivity.

4. Boosted Team Morale

Finally, internal videos can play a powerful role in strengthening company culture. Videos featuring leadership updates, team shout-outs, or behind-the-scenes content can make employees feel more connected, recognised, and motivated. This emotional connection can lead to higher morale and a more unified team.

The Repurposing Advantage: One Video, Many Uses

Here’s where the real power lies: internal communications videos can be repurposed across platforms and formats to deliver even more value. Rather than letting content sit in a single folder or serve a one-time purpose, you can extend its lifespan and reach by thinking strategically.

For example, let’s say you produce a 5-minute onboarding video. That single piece of content can also be:

• Trimmed into short training clips for your intranet

• Translated into text-based FAQs or documentation

• Adapted into a customer-facing “About Us” film

• Re-edited into social media snippets for recruitment or culture posts

• Reused in annual reviews or performance presentations

In this way, one video becomes many — each tailored for a specific audience or channel.

Ultimately, repurposing video content maximises your ROI, helping you get more from every shoot, every script, and every second of footage. It’s a smart, scalable approach that ensures your message continues to deliver impact long after the initial edit. At One Productions, we design internal communications videos with repurposing in mind from the start — structuring content to make it easy to re-edit, repackage, and reuse. This means your video investment keeps paying off, again and again.

Types of Internal Communications Videos That Work

Not sure where to start? You’re not alone — many businesses struggle to identify the best way to introduce internal video. To help, here are some of the most effective types of internal video content we produce at One Productions:

• Onboarding & Induction Videos: Welcome new hires and get them up to speed quickly with professionally produced introductions to your company, values, systems, and processes. This sets the tone for their journey and helps them feel connected from day one.
• Training Videos: Standardise learning across your organisation with clear, visual demonstrations of key tasks, tools, or procedures. These videos not only improve understanding but also reduce the burden on HR and team leaders.
• Leadership Messages: Let your senior team speak directly to staff through authentic, engaging video updates that build transparency and trust. Especially in times of change or growth, hearing from leadership can boost morale and alignment.
• Company Culture Films: Showcase team events, highlight achievements, or share employee stories that make people feel proud to be part of your business. These videos help reinforce your values and strengthen your internal brand.
• Change Management Communications: Help teams navigate change — whether that’s a restructure, merger, or rebrand — with clear, calm messaging. In moments of uncertainty, video provides a consistent and reassuring way to communicate vision, rationale, and next steps.

How One Productions Supports Your Internal Video Strategy

We’re not just here to shoot and edit. We’re your strategic partner — helping you maximise the value of internal communications through every stage of the video process. At One Productions, we provide end-to-end support for your internal communications video strategy, including:

✅ Strategic Planning: We help you identify what content your teams need and how video can support those goals. Whether you’re solving communication gaps, improving onboarding, or boosting morale, we’ll work with you to align each video with your internal objectives.
✅ Professional Production: From scripting and filming to animation and editing, we create polished, on-brand content every time. Our experienced team ensures your message is not only clear but visually engaging, with high production standards that reflect your company’s professionalism.
✅ Repurposing & Versioning: We break content down into usable assets across different platforms and use cases. This means one core video can serve multiple functions — saving you time, money, and resources while maintaining consistency.
✅ Confidential Handling: We understand internal content often involves sensitive information. That’s why we treat every project with the highest level of discretion. All footage is managed securely and professionally, giving you peace of mind.

In short, we don’t just deliver a finished product — we help you build a long-term, scalable video communication strategy that works across teams, tools, and time zones.

Unlock the Full Potential of Internal Video

Internal communications videos are no longer a “nice to have” — they’re a strategic asset. In today’s fast-paced, hybrid working world, businesses need tools that go beyond traditional emails and meetings. That’s where video comes in. Done right, it improves efficiency, enhances culture, and drives performance across the board.

What’s more, with smart repurposing, internal videos can deliver some of the best ROI of any content format — making them not only effective but also highly cost-efficient.

So, if you’re looking to create a more connected, aligned, and motivated team, internal video is the way forward.

Ready to strengthen your team from the inside out?
Get in touch with One Productions today and let’s create video content that works harder for your business — from the inside out.