5 Reasons Why Logo Design Is Crucial For Branding

Many company leaders believe that there logo is the most important part of their marketing strategy. Just like a ship is lead by its figurehead, a company’s logo acts as the beacon to all potential clients. It’s all about staying in the customer’s memory. When they are in need of a product or a service, you want them to think of you. But a specific person or building doesn’t spring to mind. It’s the logo of the company that customers will think of. That is why we here at One Productions are going to look at the top 5 reasons for having a superior logo design.

1. Instant Recognition

It’s about creating a connection with the audience. A good logo will not only present a visual representation of what your company is and what you stand for, it will also help your company stand out amongst your competitors. It should not only remind the client of what your organization does, but more importantly, what it can do for them.  

2. Stay In The Customer’s Mind

Images are simply more recognisable than text. A unique image will go further than any statement ever can. However, by having a strong tagline to accompany your logo, this will help in reinforcing your mission statement. You can instil all the points you want to make about your company with the tagline. This line will then be a subconscious stamp that customers will think of when they see or visualize your company logo.

3. Logo Design Shows Professionalism

A competent logo immediately lets the consumer know that you mean business. The logo works as a promise to the customers. It says that you have spent time, money and effort into defining who you are; so that their experience will not be wasted. It states that you are a serious organization that will treat the client’s needs with the utmost professionalism.

4. Reach

More than any other message that you are trying to send out, a proper logo can communicate through any medium. Whether it is cards, letterheads, hats, profile photos or even curtains; your company logo can represent your company in any situation. It will be the first eye catching thing that potential customers will see. And if done correctly, that image will stay with them for an extended period of time.

5. Logo Design Maximizes Longevity

Having a successful brand means that when you plan to release new products or services, you don’t have to reintroduce yourself to the marketplace. By simply connecting your logo with your new product or service, the task of introducing it to your existing clients will be made that much easier.

We hope that these factors have been helpful and informative. For more information on logo design and development, just drop us a line and we will see what we can do to help you get your message moving.