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Touted as one of the top video marketing trends for 2018, live video streaming is set to become even bigger in 2019 as more and more businesses include it in their marketing strategies. It should come as no surprise then that the video streaming industry is expected to reach $70.05 billion by 2021. So why should your company care about live video streaming in 2019?
What are the Business Benefits of Live Video?
Live video is growing rapidly, and as such it presents an excellent marketing opportunity to businesses. It is particularly popular among Millennials & Gen-Zers, with 63% watching live-streaming content regularly. What’s more, live video allows for greater audience engagement as it opens the door to live feedback such as user contributed questions or comments.
What are the Top Live Streaming Platforms in 2019?
When it comes to sharing live video content across social media, brands have a wealth of options to choose from, including:
- Facebook Live
- YouTube
- Snapchat Live Stories
- Periscope
Some Tips on Live Video Strategy
To ensure that people tune in on the day, you will need to put a lot of effort into promoting the live stream beforehand. Promote your video across as many channels as possible and be sure to emphasise the time and date. While live videos are meant to have a sense of being spontaneous and “of the moment”, the most successful ones are still guided by some sort of plan. Prepare a basic script to ensure that the video and the messaging stays on track.
Discover More About Live Video Streaming for Business
If you are interested in learning more about live video streaming but don’t know where to start, you may want to take a look at the below infographic which takes you through the fundamentals.