8 Types of Corporate Promo Videos

Creating online video content for your business  can substantially increase its visibility and accessibility to a wide audience. In fact, it’s an extraordinarily meaningful and high-impact strategy for marketing videos with messages from video having a 95% retention rate versus a 10% retention rate for text. But what kinds of corporate promo videos can you use to engage your audience and attract consumers? The following are some of the most effective types of corporate promotional videos you can use to make your business stand out.

 Types of Corporate Promo Videos

1.The Product Launch

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What better way to demonstrate your newest product than to show it off with a corporate promo video production? Not only will you announce your product or service to your audience, you can demonstrate its use, explain its features, and establish its necessity to your customers.  A marketing video production is eye-catching, memorable and data shows 72% of customers prefer learning about a product or service via video!

2. The Instructional

Guinness Storehouse Recipes

You can do more than just display your product with a corporate promo. Use video to show your audience exactly how your product works, and take it a step further by demonstrating situations in which your product or service can be of use. “How-To videos are extremely popular on YouTube. Show your customers how to integrate your products in unexpected ways as the more they understand about your product, the more confident they’ll feel in buying it.

3. The Blog

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A video blog can take almost any form, whether informative, humorous, candid or scripted. Think of a video blog like a public company diary, where you can keep your customers informed while demonstrating a personal, approachable atmosphere.  Engage your audience directly with video blogs which are proven to be an excellent way to encourage discussion and interaction.

4. The Recruitment

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Looking to expand your employee base? Video is the perfect medium to recruit potential new hires to your company. Show off why your company is unique, and what makes it a great work environment. Film employee testimonials, show off your offices, get to know the boss-be personal!

 5.  The Informational

National College of Ireland

Use corporate video as an opportunity to demonstrate your expertise in your field. Interview professionals, discuss new concepts, make recommendations about anything that you are knowledgeable about and can contribute to your audience.

 6.  The Creative

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One of the most fun corporate promos you can use is the creative promo. This can be anything comedy or drama, several minutes or thirty seconds, enormously ambitious or simple and small-scale. The creative promo is your opportunity to show your clients, both present and future, who you are behind the logo, and demonstrate your company personality.

7. The Event

National Youth Parliament of Ireland

What events does your company take part in? Filming these can be an excellent and easy way to add to your content marketing strategy. Try getting your events professionally recorded then uploading highlight reels to YouTube and you’ll intrigue and attract consumers while showing off what it is that you do.

8. The Internal

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You can also use corporate video for communication within your company. Video is an excellent medium for distributing staff training, seminars, and FAQ’s for your employees. Use video to build a network within your company and your staff will be more engaged plus it’s a proactive way to nurture team connectivity.

 

Contact Us to Find out more about Corporate Promo Videos

Of course, these are only a few suggestions on how to use corporate promo videos in your business. The possibilities are endless, and advantages are clear. How will you use corporate video to your benefit? Contact One Productions to get started with your corporate video needs. Whether it’s for a marketing campaign, promotional use, or to tell your business story, we’re here to make your project happen.