How Video Content Can Help Increase Conversions
If you’re looking to boost conversions, (and who isn’t!), whether that’s more leads, more sales, …
360-degree videos (sometimes known as “immersive videos”) allow the viewer to rotate the camera so they can look in any direction they wish. This panoramic effect is created by shooting with an omnidirectional camera. 360 videos can be watched in a variety of ways including:
360 videos place the viewer in the centre of the action and provide an altogether more immersive experience.
According to data from Tubular Labs, there were a combined 4.5 billion views of 360 videos on Facebook and YouTube in the first ten months of 2017. Since then, 360 videos have continued to rise in popularity. However, they have yet to see widespread adoption as a marketing tool with a survey from Wyzowl revealing that just 14% of marketers have used 360 videos in 2019. In this guide, we look at 360 videos and ask how and why you should use them as part of your overall video marketing strategy.
According to data from Wyzowl, 74% of surveyed marketers who have used 360 videos say it’s been successful for them. So how could your brand benefit from 360 videos?
“Today, 360-degree photos and videos are very helpful in industries such as the auto industry or real estate where visualizing the product is essential. As VR continues to grow, 360-degree photos and videos will likely become a standard. The consumers’ expectations will likely adjust to needing to learn more about the overall ‘360-degree’ experience of the restaurant for example, not just a picture of the dish.”
Before jumping on the 360-video trend, it’s important to take time to figure out if this format is an appropriate choice for your brand’s video strategy. Some questions to ask yourself, include:
If you are curious about 360-videos and would like to learn more, we recommend that you check out our below infographic, “Turn Heads with 360 Video Marketing”.
If you’re looking to boost conversions, (and who isn’t!), whether that’s more leads, more sales, …
Video has become one of the most effective tools for businesses to attract, engage and …
B2B marketing strategies are increasingly gravitating towards social media, particularly Instagram. Our newest eBook, “Insta-Impact: How To Use Instagram Video for B2B Marketing,” is a meticulously crafted resource dedicated to aiding businesses in realizing the full potential of Instagram videos for their marketing endeavours.