When to Use Animation in Business Videos – And When Not To
Animation is a powerful storytelling tool in video production. It’s especially effective when creating business …
Be more than just a brand. Online video gives your company the chance to let customers see who you are behind the logo. Video messages from your CEO, owners, and staff communicate friendliness and transparency to your customers.
Let your customers get to know you! Use online video to set the tone for what your company’s all about. Develop your own unique voice. Start a rapport with your audience. Use your company’s strengths to your favor, and show your customers why you remain the best choice.
Showcasing your product through video demonstrates your confidence in your project and encourages customers to share that confidence. A 2012 study showed 57% of people were more confident in purchasing a product when they had watched an online product video first (up 5% from the previous year.)
Online video affords the opportunity to open a dialogue with your customers. Respond to YouTube comments, ask for questions and opinions, generate feedback from your viewers. Show your commitment to involving with with your customers on a personal level. 50% of people surveyed in 2012 stated they were more engaged with a brand or retailer when they incorporated video into their marketing (up 6% from 2011).
Don’t be afraid to be funny! Corporate online video that includes humorous content is more likely to be shared and watched over and over again. Let your audience see the candid side of your corporation. Let loose and have fun!
Are you proud of your staff? Show them off! Theres no need to hire actors. Online video is the perfect platform to introduce your employees to your customers, and exhibit the human side of your brand. Interviews, sketches, demonstrations, and product pitches are all great platforms for your employees to became part of the face of your brand.
Online video is a rapidly rising trend, but many corporations still aren’t incorporating it into their marketing plans. Stand out from the crowd by being the company with the best (or only!) videos.
Animation is a powerful storytelling tool in video production. It’s especially effective when creating business …
B2B marketing strategies are increasingly gravitating towards social media, particularly Instagram. Our newest eBook, “Insta-Impact: How To Use Instagram Video for B2B Marketing,” is a meticulously crafted resource dedicated to aiding businesses in realizing the full potential of Instagram videos for their marketing endeavours.
B2B marketing strategies are increasingly gravitating towards social media, particularly Instagram. Our newest eBook, “Insta-Impact: How To Use Instagram Video for B2B Marketing,” is a meticulously crafted resource dedicated to aiding businesses in realizing the full potential of Instagram videos for their marketing endeavours.