Now the second biggest search engine in the world, YouTube is changing the way we search for information online. For online video marketing to succeed, it’s important to use YouTube SEO optimization techniques to ensure that the right audiences can easily find your content. If you use video as part of your marketing strategy, simply optimizing your content for YouTube can be one of the easiest ways to gain more search traffic and improve your video marketing ROI.
Why is Video SEO Important?
Optimising your videos for search allows you to maximise the exposure and reach of your video among target audiences. This results in greater video views and increased search engine traffic. The growing importance of video means that marketers will need to invest more time and effort into optimising their video content for SEO so that they can cut through all of the “noise” online.
Does YouTube Help with SEO?
Did you know that YouTube processes more than 3 billion searches a month? Yet, many marketers optimise their content solely for traditional search engines such as Google, Yahoo and Bing. However, many do not realise that YouTube SEO can be a more effective way of boosting organic search traffic than the likes of Bing and Yahoo.
How Do You Rank Higher On YouTube?
To rank higher on YouTube, you will need to consider the following search ranking factors:
- Video Title & Description
- Keyword Relevance
- Number of Views
- Audience Retention
- Comments
- Reactions
- Shares
- Channel Strength
If you are new to video SEO or would simply like to refresh your knowledge, you might want to check out the below infographic. This comprehensive guide outlines the basics of video optimization and lays out some practical pointers on how to ensure your video production gets seen.