With Christmas just around the corner, there is no better time to get your social media marketing ideas prepared early.
The festive season always brings with it a great deal of happiness and joy. Everyone knows how crucial the final three months of the year are, and every brand and company make an effort to increase sales during this time.
During this festive season, brands develop plans and tactics to attract more attention and boost their sales. To increase sales, they provide deals, coupons, gift cards, and other incentives.
How Do You Plan A Christmas Campaign?
- Define your campaign objective and create a message
- Understand your audience and create a schedule
- Create a Christmas offer
- Attract your audience with paid promotions
- Analyse and report the performance of your Christmas campaigns
Social Media Campaign Timeline for Christmas
Plan to start your Christmas and St. Stephens Day campaign planning in late June to give your team plenty of lead time before the December 25th through January 1st holidays.
Christmas Campaign Planning
Although the Christmas shopping season doesn’t technically begin until Black Friday, retailers typically start rolling out Christmas, and St. Stephen’s Day campaigns in early November. Have yours ready to go by early October so you have time to work out the final details.
Christmas Campaign Launch
Launch Christmas social media marketing campaigns by early November. Begin teasing St. Stephen’s Day campaigns at least a week before the shopping holiday.
Christmas Campaign Wrap
In most cases, you can wrap Christmas campaigns right after the holiday and launch the New Years’ campaign. Aim to report on this in the first half of January.
Check out our infographic below which takes a further look into ‘Social Media Ideas For Christmas.’