Finally, you’re open for business! You’ve done the research, you’ve put in the work, and you know that your company is ready and able to provide a service that no other can. All you need to do now is wait for all those inevitable customers to come flooding through the door. And wait. Still got nothing but a trickle? Maybe it’s time to look into making your company a little more visible. Statistics have proven that a marketing video will vastly increases online visibility and drives more action than even the most sophisticated text-and-image website. Don’t make your customers jump through hoops to seek you out—let them find you easily!
2. Your Customers Don’t Understand Your Product.
Okay, maybe you already have the customers. But now they’re jamming all your phone lines with incessant questions and complaints about your product! Can it do this, will it do that, will it work if I use it on these? Even though you’ve deliberately written it out all there in the packaging, somehow you’ve still got yourself a confused audience.
What a perfect opportunity to use a marketing video to your advantage! Use a marketing video as a platform for your product pitches. Illustrate product demonstrations, show tutorials, and educate your customers on the product before they buy—not only will they have more confidence in the product, they’ll be better able to use it—and to give it higher ratings!
3. Your Customers Don’t Know You
So your product is a success and your business is taking off! Great! But what’s this—a bad review on Yelp? “I loved the product,†says an anonymous tipster, “but I don’t know if I’d go back to this company. They just seemed so cold and distant…I want to give my business to humans, not robots!†Ouch.
Looks like you need to show your customers a little more warmth and personality. And what better way than through a marketing video? Just think about all the ways video marketing can humanize your brand!
Frankly, there aren’t many reasons NOT to include video marketing in your brand. So what are you waiting for?