The Power of Internet Video Marketing

While video marketing may seem like an overwhelming and unknown medium, it is now accessible to almost anyone, especially businesses and their audiences.   In fact, viewing content online has surpassed traditional television viewing.   So, what can a video do to benefit your marketing efforts?

Ease of production and value

With increasing popularity, video has become affordable and easier to produce. Ultimately, one of the greatest powers of video marketing is its value, which lies in how it is used and reused.   Once a video is produced, the work is mostly done, as the video’s impact online essentially continues the work for you.   An online video can appear not only on your own website, but also other social media networks, emails and search engines.   The one-time cost and effort of producing a video will continue to produce traffic to your website, long after its initial publication.   This ability of video to repeatedly deliver a personal connection with a variety of people independent of your actual time investment equals ease and value.

Enhance your SEO efforts

Search Engine Optimization, or SEO, is the process of affecting a website or webpage’s visibility in the unpaid results of a search engine.   Search engines generally interpret importance through popularity.   This means that the more views a page or site receives, the higher it will appear in a search engine’s results.   These engines use complicated algorithms to determine relevance.   Comprised of hundreds of components, these equations are referred to as ranking factors.   Using proper SEO techniques increases traffic to your website, and video is one of the best ways to do so.   Having video on your website increases your site’s popularity, as users have been proven likely to watch a video and, in turn, stay on the page longer.   Furthermore, uploading a video to multiple websites and embedding a link boosts the probability of viewers finding and visiting your website.   Catchy video titles and tags also make your content more appealing to viewers to enhance clicks, and your SEO.

Improve your content, engagement and conversion

Online content is increasingly shifting from text to visual.   Video demands less time and concentration than reading, and also has the ability to demonstrate or explain complex processes.   The combination of sights and sounds appeals to viewers’ emotions.   Video also gives personality to a website and its contents, creating a new medium of dynamic and interactive communication and connections.   Video is made for sharing: through social media networks, email marketing, blogs, etc.   With the combination of these benefits, video ultimately improves engagement and conversion to your website.   Illustrating something through video provides a backdrop for viewers to understand your product or service and commit to it.