Video is a fast and efficient way to communicate with your staff about changes across your organisation, event updates, business successes and company objectives. Read our infographic to learn why you should use internal communications videos in your organisation.
The Role of Internal Communications in Organisations
Before we delve into the topic of how video can be used to bolster internal communications, let us first look at internal communications itself. According to the business academics Raymond Vincent Lesikar and John D. Pettit, internal communications can be defined as:
“The structured communication within the organisation that directly relates to achieving the organization’s work goal.”
Internal communications aim to facilitate effective communications among people throughout an organisation. As part of their role, internal communicators are responsible for producing and sharing messages on behalf of management and for engaging in a dialogue with staff members. Some companies do have an internal communications team, however, in many cases these responsibilities are carried out by the HR, marketing, or PR departments.
Why Are Internal Communications Important?
- It keeps your staff members informed of all the latest developments in your organisation.
- It provides a channel for feedback, debate, and discussion
- It fosters two-way communication between management and employees.
- It’s an effective way to build out your organisation’s workplace culture.
- It can boost engagement as employees feel that their voice matters.
- Greater transparency and communication help to keep people calm in times of crisis.
Uploaded by One Productions – Video Production Dublin Ireland on 2018-11-03.
Corporate Internal Communications Video Example: BSI conference
8 Reasons You Should Use Video in Internal Communications
Did you know that 93% of internal communicators believe that video is an important tool?
- Video is more engaging than many other forms of communication. In fact, 59% of executives admit that they would rather watch a video than read text.
- Video offers a quicker and more digestible way to convey complex messages. In fact, academic research shows that visual information results in 3X better recall than oral information and 6X better recall if you combine information delivery both visually and orally.
- Video appeals to different learning styles. Auditory learners will respond well to the voiceover, while more visual learners will benefit from interspersed text screens. Tactile-kinaesthetic learners may benefit from demonstration videos which would prompt them to try out the skill while watching the video.
- The use of video can save employees’ time by eliminating unnecessary in-person meetings.
- Video is a chance to add a human touch to what may otherwise be faceless corporate messaging.
- The availability of inexpensive equipment and editing software means that it has never been cheaper to produce a video yourself.
- Using video can help cut down on staff training costs. For example, by switching from in-person to video training, the IRS reduced training costs by 83% and associated travel costs by 87% between the years 2010 and 2013.
- Video offers an effective way to connect with remote workers and teams in far-flung locations. Video allows for team members to interact with each other on a more human level than other communication mediums. In fact, 92% of remote workers think that video collaboration technology improves relationships and fosters better teamwork.
Uses of Video in Internal Communications
- CEO messages
- Staff onboarding
- Health and safety
- Training and education
- Team and morale building
- Company news updates
Types of Videos Used in Internal Communications
How-to Videos: These are short, simple videos designed to instruct staff on how to complete key tasks and processes.
Explainer Videos: These help to showcase ideas and clarify business goals in a fun, engaging way.
Internal Webinars: Unlike traditional videos, webinars facilitate a two-way interaction and are a great way to ensure team members feel valued.
Live Streaming: Gives employees real-time insights into internal meetings such as company announcements, CEO addresses and town halls.
Uploaded by ReviewOneProductions on 2015-06-23.
Corporate Internal Communications Video Example: Citi Bank – 50 years
5 Tips for Producing Internal Videos for Employees
- Research shows that people rarely watch longer content, so try to keep your video under four minutes.
- Improve message retention by using storytelling to explain core ideas in a compelling way.
- Use animation for longer videos as this style can help boost engagement levels.
- If budget permits, hire a professional team that specialises in producing internal videos.
- Refer to video analytics for insights that will allow you to better understand your employees and improve your content accordingly.