The Challenge

The aim of the Road Safety Authority is to save lives and prevent injuries by reducing the number and severity of collisions on the road.  Providing a safe environment for all road users and promoting the efficient use of our road network are their  twin aims.

The Solution

One Productions, through PR company Carr Communications, developed a series of road  safety videos for internet download that take the viewer through the various myths  surrounding drink driving – with particular reference to the plans to reduce the blood alcohol  limit. For maximum effect, each piece is aimed at a different demographic. The video was  shot against a green-screen and the graphics inserted afterwards.

The Results

One Productions completed work on a highly effective ad campaign for the Road Saftety Authority using green screen compositing, on-screen text animation, and live actors.

If you’d like to hear more about this project or see more of our work, please feel free to drop us a line

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