Promotional/Informational Video

A promotional or informational video will promote or raise awareness of a particular product, service, issue or area that you would like to promote. Promotional videos tend to be more “flashy” than informational, but not always.

Heavy emphasis is placed on the benefits of a product or service (for promotional), or details of the issue or area (for informational) rather than too much details on your company or organisation. By focussing on the benefits or issues you are making sure that the video is of relevance and importance to the target market from the first second.

Excellent for the internet, these are also ideal for DVD distribution and for example display on screens at a reception.