Can training videos help your business?

Absolutely – and here’s why you should you make them.

It’s probably fair to say that most people look at taking training modules or attending training days with something less than glee. Packed into a room with your colleagues for a long period of time, feeling like you’re back in school, fearing a test at the end – none of this is conducive to getting the most out of your staff.

What if you could do it differently though?

Training videos are the way forward. Not only are they a more engaging way to spread your message, people will interact with them and remember them better than reading a document or even attending a lecture.

Some more benefits of training videos include watching them at your own leisure and keeping costs down.  Compare a once-off payment to create a video you can use again and again against paying a trainer to come in every time you need it.

How do you make your training videos engaging?

The usual rules of great video apply here – know your audience, know your message, use emotion. However there is an option to also use humour or story and have a little fun with your messaging too, if it’s appropriate. Rather than videoing a trainer and replaying it to your audience, you can create scenario-based training videos that take the subject you need to illustrate and create an engaging story around it.

Here’s a recent example with a strong message and emotional core:

Now is the time to get creative with your content – the more effort you put into the planning and execution the better received your video will be. If you’d like to find out more about creating training videos, why not browse our training video section, or contact us for more information.