Campaigns

What do you need a campaign to do? You need it to define your audience, define what effect you want to achieve on them, prepare the best media to convey your message, and place it in such a way that the maximum number of your target audience will see it and react to it.

We have undertaken a range of campaigns, from the broad to the very targeted, using the best media channel in each instance to connect with the target market. Getting the most effective results from your advertising spend is what we are all about, and we work with media buyers and researchers to ensure that you are hitting the right people with the right message.

When we undertook the campaign to brand and raise awareness for the Irish Government’s PPS Number, which 2 years after its launch, was still only recognised by 15% of the total population, independent research conducted by the Department of Social and Family affairs after the campaign showed that awareness levels had risen to 85%, making it one of the most effective campaign ever carried out by a government department.