Advertising :: PCD

In early 2005, One Productions was commissioned to redevelop the web site for insurance loss assessor company Property Claims Direct and was subsequently commissioned to devise and run a radio, press and Golden Pages campaign.

One came up with the image, look & feel, new tagline “we make it easier”, radio V/O talent, jingle and special effects for the campaign.

One used the fact that PCD was the first mover above the line in this market to own the mindshare in this category with bold graphics and imagery tied to a simple, memorable message.