Lucozade Virals Launched

Bears on tour virals in the can.

Lucozade have launched the set of 6 virals produced by One Productions as part of the ongoing Lucozade Bears campaign. The virals have been released one by on www.thebearwithin.com and were designed to extend the "Teddybears picnic" TV ad and above-the-line concept.

In the virals, the aspiring actor, Christopher Bear takes us through his video diaries - dealing with the pressure of fame (as he sees it!), and getting ready for his world tour. The humour in the virals lies in the gulf between the way Christopher sees the world and they way things really are! Concept for the virals came from agency OgilvyOne, and One Productions provided casting, prep, production, edit & post-production.

You can watch the virals here www.thebearwithin.com/tour.htm.


__________________

« Back to News index
__________________